Peter England enters non-apparel segment
ImagesFashion Bureau,
05.07.2012
Menswear brand Peter England ventured into non-apparel segment with the launch its new range of work and travel bags named, Peter England Bags.
First launched by Madura Fashion & Lifestyle in the mid-price shirt segment in 1997, the company acquired the world rights for Peter England in the year 2000. Today, the brand has a strong national presence with 525 exclusive stores and 2000 multi-brand outlets in more than 700 towns.
Accepted amongst consumers for its fits, quality and styles in the apparel segment, Peter England aims to carry the same values into the non-apparel segment. The new luggage range features strong fabrics like 1680 density polyester jacquards and twills, high quality pullers and zippers, sealed trims with reinforced stitching for strong seams and pressure points. They have paid special attention to detail particularly in the design department. The products come in convenient sizes with added compartments to organise the contents better. The new luggage range has a soft exterior with strong handles.
The range offers Laptop Backpacks, Laptop Cases, Duffel Bags, One-Dayers, Sleeves and Messenger Bags. Peter England bags range starts from Rs.1099 onwards
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