Crusoe Partners with MTV; Launches MTV Roadies Men’s Innerwear Range
Crusoe, one of India’s premium innerwear brands, launched its ‘Roadies’ range of innerwear, through a licensing tie-up with MTV. The premium range, comprising over 50 style options is now available at more than 1000 retail points, across India, including large format stores, multi-brand-outlets and exclusive Crusoe outlets.
The MTV Roadies range by Crusoe is bold, bright and funky, inspired by the Roadies’ attitude. Available from Rs. 200 to Rs. 525, the collection offers a wide variety of options across Maverick Briefs, Voyage Briefs, Gypsy Boxer Briefs, Beach Boxers, Wave Shorts, Surfer Shorts, Panache Vests and Getaway Shorts. In all, the range comprises 12 distinct designs, with 5 color options in each design.
Speaking on the collection, Abhishek Tibrewal, Chief Marketing Officer, Crusoe, said, “MTV Roadies is a cult brand with huge following in the youth space and has great synergies with our brand. We’ve developed a great range comprising over 50 styles and we’re confident of it doing exceedingly well at retail.”
Rannvijay, MTV VJ, Roadie and actor, said, “The MTV Roadies range by Crusoe is simply fantastic. It truly reflects the Roadies’ spirit and I am excited that finally we have an innerwear range in India that’s high on all – design, cuts and quality.” He further added, “The changing and much more active lifestyle of today’s youth means that innerwear today is no longer about briefs and trunks – its also as much about beach shorts, broad shorts, boxer shorts, stylish vests and much more. I am happy that the MTV Rodies range by Crusoe has taken care of these needs.”
Commenting on the range, Sandeep Dahiya, Senior Vice President, Consumer Products and Communications, Viacom18 Media Pvt. Ltd. said “With the launch of MTV Roadies innerwear, we’re confident of Crusoe making this category more exciting, through a range that’s comprehensive and designs that are true to the Roadies’ spirit. He further added, “Today’s youth is exploring more and expressing more when it comes to innerwear, and the MTV Roadies range by Crusoe gives them over 50 amazing design options to choose from.”
MTV consumer products today extends into more than 17 categories with Innerwear, Adventure Bikes, Footwear, Lingerie, Eye-wear, Bags, Stationery & Paper, Debit cards and Mobile Phones amongst others.
Crusoe currently has significant presence in 22 states and is sold through Crusoe exclusive outlets, MBOs and other retail outlets numbering to around 5000 outlets.
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