Timex launches Tarun Tahiliani watches
Designer Tarun Tahiliani, became the first Indian designer to launch a collection of monobranded watches under his label in collaboration with watchmaker Timex Group, at Tote on the Turf in Mumbai last week.
The exclusive collection of jewelled watches occupies a fine line between art and functionality, beautifully bringing to life the collaboration between the two pioneers Tarun Tahiliani and Timex Group. The collection comprises of two sub brands “tarun tahiliani,” a bridal collection and “OTT by Timex,” a ready-to-wear collection. Each piece explores traditional Indian jewelled Jadau work with varied beautiful stones, pearls and dull gold adding lustre.
The jewelled watches complement every variation of Indian fabric from beautiful, vibrant bandhini to elegant chikankari. The series would look the part set on the wrists of Nizams of old, the contemporary bride or the individual searching for timeless chic. In all, the collection comprises of 14 styles.
Tarun Tahiliani said, “This collection is very close to my heart as each timepiece contributes to the beauty and timelessness that is the quintessential Indian woman. Combining opulence with luxury, each timepiece is graceful and unique. I decided to collaborate with Timex because of their iconic status and technological superiority. Timex group is a leading global watchmaker of innovative timepieces and I am glad to be associated with them for such an important milestone in my life.”
Also present on the occasion was V.D. Wadhwa, CEO, Timex Group India. Wadhwa said, “Timex is well-known in India for its sporty, techie, fashionable watches and primarily perceived as a men’s brand, though a considerable contribution comes from the women segment. One of our key strategies going forward is to increase our brand connect with the women consumer and no one else understands the Indian woman better than Tarun. Tarun has always had a flair for couture and is known for his deep sense of style and craftsmanship. These watches are a true reflection of Tarun’s love for style and grandeur and Timex’s sense of heritage and innovativeness. I am confident that this association will create a following surpassed by none. We are pleased to present before you this exclusive watch collection which is a true manifestation of the quintessential woman of today.”
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