CMAI's 55th National Garment Fair bring more business to brands

The Clothing Manufacturers Association of India (CMAI) organised the 55th National Garment Fair (NGF) from July 9-11 at Mumbai Exhibition Centre, Goregaon. With 359 participants at the exhibition, the fair introduced a new concept of networking and interaction session at the venue, in order to help manufacturers, retailers, suppliers, distributors and agents connect well and get good business deals.

“This time what is different is the addition of the networking sessions that have been divided into three parts such as large format stores, agents and distributors and high street retailers. This has helped many people from the garment industry to get know the trade better and introduce themselves to newer retailers and buyers,” said Rahul Mehta, President of CMAI. Further adding he said that around 40 per cent of buyers this season were new and the rest were the retained ones.

Though buyers from the Middle-East like Dubai and Kuwait were present at the three-day fair, almost 70 per cent of them were domestic buyers. With more emphasis given to smaller manufacturers at the fair this time, Mehta added that “We have consciously laid more importance to the smaller manufacturers, in order to provide them with a better platform and a better leverage in the apparel industry.”

Speaking more about NGF, Sharmila Nadkari, owner of Resource World Exim Pvt Ltd and brand Desi Belle that was launched at the fair said, “The response has been fantastic so far and I am overwhelmed by it. It is a great platform for new brands and I would definitely recommend first timers to participate. The number of buyers have also increased.”

CMAI now expects to have around 500 participants for the fair in July, 2013. They have also planned to organise fashion shows for the participating brands at NGF from next season onwards.

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