Italian luxury brand Paul&Shark enters Chennai

After the successful launch of its stores in Delhi, Hyderabad and Mumbai, Italian luxury sportswear brand Paul&Shark recently launched its store in Chennai. Spread across 2000 sq.ft. the Paul&Shark store located at the luxury wing at Express Avenue Mall, Chennai offers the Indian consumers a complete menswear collection that can be worn in diverse social occasions like workplace, holiday, leisure time and traveling. The summer collection includes a bright and colorful selection of casual yet elegant polos and shirts, trousers, shorts, lightweight and technical outerwear which can stylishly teamed with fine accessories and footwear.

Commenting on the launch Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd, said “We are proud to be the early movers in bringing the first men’s luxury brand to Chennai. Chennai has a rich textile history and heritage and a tradition of discerning consumers that appreciate fine craftsmanship. With new age industries such as automobiles, IT, knowledge sourcing etc., the city now also has a growing tribe of young, cosmopolitan and trading up customers that are international in their mindsets.”

The Paul&Shark consumer is sporty, well off, travels for business or for pleasure and plays at least a couple of sports but above all he loves the weekend and relaxing outdoors. Born in the 70’s as a yachting brand, the Paul&Shark trademark has expanded over the years to include other sports such as golf and skiing as well as clothing that is not strictly sportswear. Paul&Shark today is a complete luxury sportswear brand offering a wide and versatile collection for men, ladies and cadets and beloved by consumers worldwide who still appreciate the ‘Made in Italy’ value.

Currently Paul&Shark has over 200 points of sale in important cities and fashion capitals across the world like Milan, New York, Rome, Dubai, Paris, Vienna, Moscow, Beirut, Buenos Aires, Singapore, Shanghai, Seoul retailed through boutiques, shop in shops and department stores.

Paul&Shark has entered India through an equal joint venture with Reliance Brands Ltd – a part of Reliance Industries. Reliance Brands Limited is a part of Reliance Industries Limited Group, India’s largest private sector company on all major financial parameters. Reliance Brands Ltd began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business.

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