Sonakshi Sinha launches new Provogue store in Hyderabad

The leading fashion brand Provogue launched its new store at A S Rao Nagar, Hyderabad. The store was inaugrated by bolywood starlet, Sonakshi Sinha. Sonakshi was recently roped in by Provogue as the face for their latest Summer/Spring collection and "LIVE MAD" campaign for the Women's Wear. The actress was delighted to be a part of Provogue and even shared her views regarding the revolution the brand has brought in the fashion industry.

Speaking for the occasion, Sonakshi Sinha said: "Provogue is a brand known for its innovative design and I am proud to be a part of a brand which depicts the free and young spirit of our country"

Provogue's LIVE MAD campaign represents the spirit of New India, with the concept of Care more than others, think wise; Risk more than others, think safe; Dream more than others, think practical; Expect more than others, think possible; Live more than others, Live Mad.

The Summer/Spring collection by Provogue carries the current fashion trend, with elegance, having been designed with the key element of moving "Beyond" of what is expected with energy and passion.

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