Fashion forecast for Spring Summer 2012

Summer 2012, A Season of Commitment
Faced with multiple "crises" of all types and of all times – social, economic, ecological. The human being has always had the formidable capacity of resisting, on one hand, and committing, on the other.
Commitment is a marvelous force, rooted in the deepest part of the self, where conviction and our sense of responsibility draw upon the strengths and legitimacy of belonging to a group.

Summer 2012 is a season under the sign of Commitment, as  four themes illustrate this positive movement of individual and collective involvement.

Genesis - The Naturalist Visionaries 
The enormous focus on ecology is inciting designers of objects and garments alike to address the importance and richness of the organic world. A creative orientation that invites us to re-discover the foundations of Naturalism.

Genesis glorifies the living world with its shapes and aspects in perpetual evolution, in constant interaction and coexistence with the immediate environment.

Itinerance - The Humanitarian Artisans
Today’s economic crisis is generating an overall increase in the insecurity of humans, which in turn, engages designers to create innovative products taking into account the limited resources of peoples in difficulty.

Itinerance explores humanitarian design as it strives to maximise the limited capacities for economic and stylistic adaptation inspired by nomadic lifestyles.

Polychromy - The Colour Expressionists
The public’s enthusiasm for cutting-edge developments in vision and perception (LED technology, 3-D imagery, heat-sensitive materials, etc.) is urging fashion and interior designers to develop new, increasingly high-impact visual principles.

Polychromy thus treats light and colour as if they were raw materials in their own right - generating a novel design current: optimistic, optical and energetic.

Oxygen - The Emotional Purists
The growing awareness of the world in light of the multiplication of health threats is stimulating the design of reassuring objects that may also contribute to improving the overall health of users.

Oxygen explores the notions of purity and well-being that are giving rise to a trend for design that is simultaneously romantic and clinical.

Key Colours:
Rayon (The sun beam yellow in all its splendour)
A new wave of luminous, high-energy yellow monochrome, extending an ultra-tactile invitation to colouris...

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