DLF Brands Ltd. brings Claire’s to India
DLF Brands Ltd. has launched Claire’s first store in India. Claire’s, one of America’s leading fashion accessories brand, offering a mix of accessories and jewellery targeted at kids, tweens, teens and young women. Spread across an area of 1000 sq. ft., the store is divided into two halves- for young and youngest girls respectively.
Speaking on the occasion, Dipak Agarwal, Chief Executive, Operations and Strategy, DLF Brands said, “We are extremely delighted to launch Claire’s first - ever store in Delhi. It is a 100% franchised store and is part of our overall strategy of bringing new range of product lines to our customers. The fashion accessories market in India is largely dominated by unbranded players, therefore we see a huge market potential for branded players in this segment. The market, currently, stands at an approx Rs 1000 crore and is growing at about 20 percent. We have seen a growth of about 23-28 % in the last two years. DLF Brands has always been very selective of the brands that we introduce to the Indian customers. We are hopeful of a good response for the Claire’s store and plan to open over 30 such stores across India in the next three years.”
Claire’s is the first store in India which caters to such young set of audience. With products ranging from Rs 300 to Rs 3000, the brand has products for girls as young as 3 years old.
Pradeep Bhanot, Brand Head, Claire’s, said, “Use of accessories in India has taken a huge elevation. At Claire’s, we have something for every girl between the age group of 3 to 27 years. Being the first in place to cater to such young target group, we expect an affirmative response from the masses. The store offers a plethora of accessories from nail arts to earrings, pendants, make up kits, bags, hats, et al.”
DLF Brands has been instrumental in bringing in some of the most sought after international brands like Boggi Milano, DKNY, Alcott, Sunglass Hut, ELC, Mothercare, et al to India.
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