Bestseller opens store in Mumbai
Mumbai Bureau,
29.11.2011
Vero Moda, Jack & Jones and ONLY increase their presence in the Mumbai/Thane area with the launch of their twelfth store at Phoenix Market City Mall, Kurla, Mumbai. Commenting on the choice of location Vineet Gautam, Country head, Bestseller India said, "Kurla has a catchment which can cater to Central, Western and Navi Mumbai. It’s the new and upcoming destination and will be one of the major shopping landmarks in a year’s time."
The 7825 sq. ft. store houses men’s wear brand Jack & Jones and women’s wear brands ONLY & Vero Moda and accessory brand Pieces. The store interiors are minamilistic yet glamorous, much like the company's other outlets across the globe.
Visual merchandizing forms an important aspect of the store decor with innovatively draped mannequins and the denim wall. Going ahead, Bestseller plans to open around 8 -10 stores in the next 3 - 4 months in cities like Bhopal, Kanpur, Raipur, Kochi and Bangalore.
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