IFF 2010 - Blog
Indian Fashion Panorama
By Chandrika Singh, Jan 29 2010 2:59PM
This session was packed! We saw some brilliant presentations from industry experts on subjects like fashion trends, innovative concepts and the luxury market. The Bollywood influence on fashion seems to come up everywhere!
Sumeet Yadav, Business Head, Diesel, made a presentation that was all about being stupid! Yes, stupid. Well his point was that thinking out-of-the-box is often considered stupid and these stupid ideas can go on to create a fashion revolution (case in point: Ed Hardy who came with the 'stupid' idea of putting tattoos on t-shirts...and those designs are widely coveted today!) Hmm...sounds a bit like 3 idiots. Of course, another panelist was quick to point out that stupid ideas also need a lot of luck to make them work!
What's next? The Real Estate Workshop.