BRANDS
COMPANY
Gini & Jony Ltd.
PRODUCT RANGE
Gini & Jony houses an entire range of apparel for Boys and Girls. There are varied collections from national and international brands to choose from.
Their collections are: Gini & Jony Happy Style - a range of apparel, accessories and footwear; rugged and youthful collection of denims from GJ Jeans; valuable wear from Palm Tree; accessories and baby products from GJ Baby.
Gini & Jony has also got in three well know international brands under one roof - Levi's Kids which is known world over for 'freedom & self'; United Colors of Benetton known for its distinct Italian collection and Puma Kids a sportswear lifestyle brand of apparel and accessories.
ABOUT
Gini & Jony India Ltd. was founded by the Lakhani brothers in 1980. Over the past 3 decades, the company have emerged as a brand with a strong identity, progressive management and dynamic growth. Gini & Jony ventured into organised retail, by launching an exclusive Gini & Jony Store and thereafter there has been no looking back. Key attributes of this brand are innocence, happiness, energy, cutting-edge style and superior fabric for their target customers, which are in the age group of 0 to 14 years.
BRAND IDEOLOGY
The brand firmly believes that children must be happy. It’s the only goal they have set for themselves. And therefore the Brand’s Mantra is Gini & Jony Happy Style.
Price range
Rs. 400-2500+
Retail presence
EBOs: 245 in more than 79 cities; LFS: 252; MBOs:
500+
Eco-friendly practices
Use of Eco friendly dyes; wodden buttons replacing plastics and metal buttons; lead and nickel free garments; use of virgin plastic for packaging.
Brand speak
The Indian kidswear market is growing at a very swift pace. With parents being brand conscious the kids too have joined it too. “Brand Mania” is the current buzz.
The denim market in the country, especially in the kid`s category, has immense scope. Since this category is still largely dominated by unorganized and local manufacturers, customers have limited access to international styles and trends. With the growing influence of the youth, the home denim market shows promising growth. Experimenting with bleach-out effects and the use of embellishments will give a fresh look to the current trends.
Innovative and varied looked fits will continue being very strong this season as well. Dresses, skirts and shorts in denim will be seen very strongly. Apart from denim apparel, there has been great acceptance and scope in denim accessories like wrist bands, caps, and bags.
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